4 ways to get a balanced view on… Reduced Inequalities


Because the gap between the richest people in the world and the poorest is as great and as shocking as ever.

1. THIS STATISTIC WILL ALWAYS BE SHOCKING

The 26 richest people on the planet own more than the poorest half of humanity. Let’s rephrase that: that's 26 individuals who own more than 3.8 billion other people do.


2. We need more than economic growth

With wealth accumulation structured the way it is, economic growth on its own is not enough to reduce poverty. It needs to be inclusive and involve sustainable economic, social and environmental development.

3. The Giving Pledge

Wouldn’t it be great if the world’s billionaires shared their wealth? To give them credit, many of them do. Case in point: in 2010, Bill and Melinda Gates launched The Giving Pledge with their friend and fellow squillionaire Warren Buffett, pledging to give the majority of their wealth away and asking their peers to do the same. Gates has reportedly given away about $45.5 billion so far, via the Bill and Melinda Gates Foundation.


4. Using apps to bridge gaps

When it comes to inequality, poor women and girls get the worst deal. When money is short, girls get pulled out of school. When a family member becomes sick and healthcare isn’t available, it’s women who look after them. One of the companies highlighted by Melinda Gates in her Foundation’s recent Annual Letter is Go-Jek, an Indonesian tech startup that specialises in ride-hailing and food deliveries. “When I think about why it’s so important to get more mobile phones in the hands of women,” says Gates, “I think about Nikmah, a woman I met in Indonesia last October. Nikmah told me she’d tried for years to support her three children by selling vegetables, but she never could seem to make ends meet. Her situation became even more untenable after she had to flee an abusive husband.“Today, Nikmah is one of more than a million Indonesians making a living through Go-Jek... The app connects her to a steady stream of customers and income, and she is paid through a mobile bank account, so she has total control over the money she earns. She can now afford to provide for her children without having to depend on a man who mistreats her.”

Goal 10: Reduced Inequalities

The Reduced Inequalities Band

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At BOTTLETOP our approach has always been to fuse innovative and sustainable materials, artisanal production and technical innovation to have posit...

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