Oliver Wayman, Cameron Saul  - Co-Founders of BOTTLETOP.

how #togetherband happened

#TOGETHERBAND is brought to you by the British luxury sustainable brand BOTTLETOP, co-founded by Cameron Saul and Oliver Wayman, and driven by COO Jonathan Lee with the diverse, talented team based in London. "We launched BOTTLETOP in 2002 with a mission to empower people and planet through sustainable design and creative culture. We now have our own atelier and training programs in Brazil and Nepal and continue to source the finest sustainable and upcycled materials in challenged parts of the world."

"The #TOGETHERBAND campaign is an extension of everything we have done over the years to engage people in development issues and sets out to put the power in the hands of the people. We learned about the Global Goals from Amina J Mohammed, the UN Deputy Secretary General, at the UN in NY in September 2015, the month when the Global Goals were launched. We realised that at BOTTLETOP, we directly addressed 12 of the 17 Goals through our work, so we immediately decided to throw our weight behind them and use our ‘tool kit’ of sustainable design and creative culture to share them with the world. #TOGETHERBAND aims to humanise the Goals and bring people into the conversation by asking everyone to choose the Global Goal that matters most to them personally."

UN Deputy Secretary General Amina J Mohammed with the #TOGETHERBAND Tapestry.

Our #TOGETHERBAND Workshop in Nepal.

"To encourage people to make that choice, we designed the #TOGETHERBANDs - a set of ethically made and sustainably sourced friendship bands. Each of the bands is a different colour to represent each of the 17 Global Goals. By choosing your Goal and wearing your #TOGETHERBAND, it brings you closer to the issue that you are championing as both a reminder and a call to action. We hope they will become a symbol of us all uniting to create a healthy planet. What’s really cool though, is that when you buy a band, you actually get two - one to wear, and one to share - so that you can give the other one to a friend and spread the message even further." 

As well as being the face of BOTTLETOP, model and UNICEF ambassador, Halima, is also a #TOGETHERBAND ambassador for Goal 8: Decent Work and Economic Growth.

"I think we’re at a place where people want to support brands and organisations they know are giving back." 

BOTTLETOP Brand Ambassador Halima Aden with the Luciana Clutch

The Halima bag being made from up-cycled metal tabs and Zero Deforestation leather at the BOTTLETOP atelier in Salvador, Brazil.

In 2012, BOTTLETOP opened its atelier in Salvador, Brazil. The atelier employs over 20 mostly female artisans who earn 45% more than the Brazilian industry average. BOTTLETOP also provides training in the skills required for its signature weaving techniques.

Located in the heart of London, the flagship BOTTLETOP store is the world’s first zero-waste retail location. It was created using 3D printers and recycled ocean and plastic waste.

The world's first 3D printed waste and ocean plastic BOTTLETOP flagship store at 84 Regent St, London

Ed Sheeran, BIll & Melinda Gates, activist Amika George, social entrepreneur Dysmus Kisilu, Nobel Peace Prize Winner Nadia Murad. 

"Beyond the bands themselves, we are producing a series of 17 documentary films to highlight extraordinary people on the front line who are advancing the Goals. We’re also inviting individuals from across the cultural spectrum - artists, musicians, actors, activists, sports-people and experts - to wear their bands with pride and help us to spread the word. In addition, there will be exciting live events and panel discussions around the world as we dive into each of the subject areas that the Goals represent; looking at where we stand now, what progress is being made and how we can best achieve each Goal. We truly believe that if we all come together, we can achieve the Global Goals and build a healthy future for ourselves and future generations. Please join us."

#TOGETHERBAND Co-Creators Cameron Saul, Jon Lee and Oliver Wayman

#TOGETHERBAND Co-Creator Cameron Saul, World Record holding Free Diver William Winram, Supermodel and ocean activist Alessandra Ambrosio and UBS CMO Johan Jervoe