Oliver Wayman, Cameron Saul  - Co-Founders of BOTTLETOP.

how #togetherband happened

#TOGETHERBAND is brought to you by the British luxury sustainable brand BOTTLETOP, co-founded by Cameron Saul and Oliver Wayman, and driven by COO Jonathan Lee with the diverse, talented team based in London. "We launched BOTTLETOP in 2002 with a mission to empower people and planet through sustainable design and creative culture. We now have our own atelier and training programs in Brazil and Nepal and continue to source the finest sustainable and upcycled materials in challenged parts of the world."

"The #TOGETHERBAND campaign is an extension of everything we have done over the years to engage people in development issues and sets out to put the power in the hands of the people. We learned about the Global Goals from Amina J Mohammed, the UN Deputy Secretary General, in September 2015 when they were first announced. We realised that at BOTTLETOP, we directly addressed 12 of the 17 Goals through our work, so we immediately decided to throw our weight behind them and use our ‘tool kit’ of sustainable design and creative culture to share them with the world. #TOGETHERBAND aims to humanise the Goals and bring people into the conversation by asking everyone to choose the Global Goal that matters most to them personally."

Amina Mohammed, Deputy Secretary-General of the UN & Cameron Saul, C0-Founder of BOTTLETOP.

Our #TOGETHERBAND Workshop in Nepal.

"To encourage people to make that choice, we designed the #TOGETHERBANDs - a set of ethically made and sustainably sourced friendship bands. Each of the bands is a different colour to represent each of the 17 Global Goals. By choosing your Goal and wearing your #TOGETHERBAND, it brings you closer to the issue that you are championing as both a reminder and a call to action. We hope they will become a symbol of us all uniting to create a healthy planet. What’s really cool though, is that when you buy a band, you actually get two - one to wear, and one to share - so that you can give the other one to a friend and spread the message even further." 

"Beyond the bands themselves, we are producing a series of 17 documentary films to highlight extraordinary people on the front line who are advancing the Goals. We’re also inviting individuals from across the cultural spectrum - artists, musicians, actors, activists, sports-people and experts - to wear their bands with pride and help us to spread the word. In addition, there will be exciting live events and panel discussions around the world as we dive into each of the subject areas that the Goals represent; looking at where we stand now, what progress is being made and how we can best achieve each Goal. We truly believe that if we all come together, we can achieve the Global Goals and build a healthy future for ourselves and future generations. Please join us."

Ed Sheeran, BIll & Melinda Gates, activist Amika George, social entrepreneur Dysmus Kisilu, Nobel Peace Prize Winner Nadia Murad. 

our Partners


BOTTLETOP is a British social enterprise and foundation empowering artisans through the design and creation of sustainable luxury goods whilst raising funds for health education projects. We work with traditional artisans, sustainable material producers and established brands to bring attention to issues we care about. #TOGETHERBAND builds on this approach and is our most ambitious project to date. We’re incredibly proud to be joined by our Founding Partner UBS, the United Nations Foundation, and Project Everyone in supporting the advancement of the Global Goals. 

UBS is excited to join forces with BOTTLETOP as the Founding Partner for #TOGETHERBAND in the mission to raise public awareness for all the 17 Global Goals. UBS leads the finance industry in sustainability, sustainable and impact investing and smart philanthropy. We’re mobilising private wealth and funding towards helping to achieve the Global Goals. And the UBS Optimus Foundation addresses pressing social issues with bold and impactful solutions for philanthropy.Together, we know we can achieve more.